Creating Emotionally and Psychologically Safe Coaching Conversations for B2B Sales Success

Jacqueline Norton • 2023-07-24

How can this help in sales?  It’s much the same as with the salesperson and potential customer, it’s more effective to guide the buyer through the sales process and decision making rather than the more ‘old school’ style of persuasion or even, manipulation. It’s easier to guide someone when you have experienced an expert guide, yourself.